Client
Column Content
Services
Website Design, UX design
Year
2023
Column Content sought to solidify its presence in the B2B content marketing landscape with a website that could showcase its expertise in creating content that drives business results.
Challenges
- Presenting a wide array of services, from LinkedIn content writing to technical writing, in a way that is comprehensive yet digestible for prospective clients.
- Illustrating the direct impact of high-quality content on business growth and lead conversion, which is often a challenge to convey.
- Ensuring the website itself serves as a portfolio piece demonstrating Column’s content strategy prowess.
Solutions
Shehu Dev developed a bespoke website for Column that addressed these challenges through:
- A clean, sophisticated design that highlighted Column’s service offerings and client testimonials, reinforcing the studio’s success stories.
- Strategic content placement that provided clear pathways for prospective clients to understand services, view past work, and initiate contact.
- The integration of a blog and resource section to educate visitors on the value of content marketing and establish Column as a thought leader.
Results
- A cohesive, streamlined user experience that accurately communicates Column’s brand message and service expertise.
- Enhanced client engagement, evidenced by increased inquiries and service uptake from the site.
- A notable rise in organic search rankings due to optimized SEO content, directly reflecting the effectiveness of Column’s strategies.
Conclusion
The new website became a cornerstone of Column’s digital marketing strategy, effectively reflecting its identity as an expert content marketing agency.
